Ralph Lauren made the prep chic, timeless, and sophisticated. Shows like Gossip Girl made the prep cool, hip and fun. While certain styles come and go, preppy-chic has always remained. Preppy is a particularly interesting fashion genre because it is always reinventing itself. Preppy clothes are always on-hand when the latest fad falls flat. After all, you can never go wrong with a crisp, cotton Oxford shirt.
The preppy look is always in style. So in these tough financial times, invest in some sleek preppy gear. You can still wear it next season. While your neighbor is tossing those fabulous gladiator sandals of summers-gone-by… you can stand proud in your timeless (and cute) boat shoes.
The preptastic, preppy princess embodies subtle beauty. She wears hardly any makeup, her simplistically styled hair is pulled back with an embellished headband. The exquisite tailoring on her subtly colorful clothes do the talking for her.
The preppy princess can perfectly balance work and play. Her conservative but hip look rules in the office. And she hardly leaves the house without a tiny touch of Vera Bradley!

She wears a loud bikini you can spot anywhere on the beach, and lugs a tote bag big enough to fit a yummy lunch. She never, ever forgets to slather on the SPF before she sits back, relaxes and enjoys the waves!
Vibrant colors make their debut on humid, Charleston nights. The preppy princess would never settle for the little black dress. While sipping a mint julep and nibbling on Virginia peanuts, this princess knows how to stand out in a crowd.